MyLab Marketing with Pearson eText Access Code for Global Marketing

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MyLab Marketing with Pearson eText Access Code for Global MarketingFor global marketing courses. Three decades of success preparing global marketers Global Marketing offers a compelling, authoritative narrative on marketing in the era of globalization. The authors take an environmental and strategic approach focused on the major dimensions of global business. Analytical tools equip students for professional applications of the 4Ps: product, price, place and promotion. With an easy to consume style and tone, the 11th

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Authors Nikola Ilic and Ben Weissman demystify the core concepts and components necessary to build

enabling powerful AI performance for innovators who demand excellence

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