Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

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Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple DivisionsA revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group level or corporate level strategy. Corporate level strategy addresses four types of decisions that only corporate level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which

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